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"Wayfinding is what people do when they travel to and through a space. Wayfinding systems involve the science and art of scripting people’s travel to and through that same space. Communities should strive to prevent the frustration people experience when they have trouble finding a destination, particularly a public destination. The broader goal should be to help people discover all of the community’s other assets. In other words, wayfinding should guide the movement of people into and through a town to its advantage by ‘scripting the theater’ of the community." - MainStreet.org